Changing demographics and pop culture will force Republicans to search in unfamiliar places for support
Republicans win because they have white votes, but they will lose if they don’t have black support. Black people make up between 12-13% of the population in the United States. In several places across the nation, the black population has all but stagnated. In New York City, for example, more black babies are aborted than born by an increasingly large margin (Wall Street Journal). It looks like a pretty small fraction on paper, and not a particularly large voting bloc to go after, especially by the heavily white GOP. But, Republicans are coming under significant pressure to go after the black vote lately, and they’re going to need it in the future.
As we can see from the US Census, Latin Americans are the next highest demographic after whites, and that is still growing. With a wave of Central American immigrants pouring in through our southern border, more regions are bound to turn blue in the coming years. It is no secret that immigrants tend to vote Democrat, as they are the party of more relaxed immigration laws. And they’re not “racist,” according to mainstream media and pop culture. These newcomers will not only turn Texas into a more liberal state, but they will become an even larger national voting bloc than they are now in 2019. This will lead Republicans to look in other places… places they haven’t looked in far too long.
Black Republicans in 2016
During his 2016 campaign, President Donald Trump coined the phrase, “What do you have to lose?” while speaking to black voters. This incited a response, mostly negative, on the surface. Yet it led certain people to ask that very same question to themselves. So they voted for Trump. In fact, 8% of the black American population decided they wanted to “MAGA” that November. Republicans like to brag about this number for some reason, most likely because Trump did better than Mitt Romney’s measly 6% in 2012. However, Republicans today do not have the support and votes they need from black people to continue to win, especially with this demographic change occurring.
It is very clear that Trump won the election because of white voters, especially men. But as immigration continues to pull in more and more Democratic voters, the GOP will have to spend a little time away from their top fan base and focus more on one of the most left-leaning groups in this country.
Pop Culture Conservatism
After Trump landed in the Oval Office, black conservative pundits arose with the new media sensation. Politics merged with pop culture, and commentators/activists such as Candace Owens, Brandon Tatum, David Harris Jr, and more hit the ground running with YouTube channels and social media accounts, declaring their allegiance to conservatism, and overall supporting the Republican party as well as Trump. This opened the door for the mainstream conversations regarding black people and the Republican Party. Black media personalities, politicians, recording artists, businessmen/women, athletes, social media influencers, and more all weighed in. Positive and negative feedback poured in from regular folks. A lot of feedback.
Here’s what we can take from this: black Americans, while being a relatively small percentage of the population, can influence political discussions, revolutionize and popularize activism, and redefine what it means to be a Republican. Before, this might have meant being racist or bigoted. Now, it can mean so much more, partly in thanks to all of those personalities mentioned previously.
Republicans will not only need those votes with the changing demographics, but they will also need black voices, endorsements, and activism.
If they want to win, that is.